The Whiteboard Blog
Strive to be a Captain, not MVP
Although we are female-dominated office, we are an office focused on teamwork and team mentality and we often use sports analogies in managing and creating powerful communications campaigns. I have...
Y’all Come Back Now
That’s a wrap for the Houston Livestock Show and Rodeo 2015! Every year, Rodeo Houston touches the hearts of millions of Houstonians with entertainment that’s as big as Texas and its bull riding...
When Social Media Sites Care
I’m convinced that we are living in the future. Sure, I still can’t teleport, BUT Nike is working on the self-lacing “Back to the Future” shoes… so, soon. Trust me, as a Senior Social Media Account...
Handwritten Notes Go a Long Way
The art of writing is dying. Okay, maybe that’s a bit dramatic, but it seems that “thank you” notes are disappearing. We live in a fast-pace world where immediate forms of communication, such as...
Let The Conversations Begin!
We love to watch dialogue spark about brands’ newest campaigns; today we’re most intrigued by Target’s newest marketing campaign, #SinTraduccion. This is Target’s first attempt to solely focus on...
Integrate Wins CFA First 100
It is important to have goals both personally and professionally and steadily work towards achieving your goals. Big goals. And a “bucket list” of experiences that can range from places to visit or...
“Go Your Own Way”
Tuesday night, I had the great privilege of experiencing Fleetwood Mac live, in concert. My mom flew into town for the concert, and we were both so excited to do something we both loved, together....
Learning to Disconnect
As PR professionals we cringe at the mere thought of “disconnecting.” Why would anyone do that? What good can it do? A lot, actually. This past week, I had the assignment to disconnect from all...
Repeat After Me… The Dress is Black and Blue
#DressGate2015 (yes, it’s now a thing) has quickly become one of the biggest (and most surprising) virtual controversies within the last 24 hours. The Internet had a meltdown, friendships were...
Twitter Chatter
As someone who is obsessed with pop culture and starry-eyed for celebrities, I’m looking forward to this week’s Oscars award show. Aside from all the red carpet styles and keeping a tally of which...
Pre-Vacation Work Preparation
T-minus 8 days, until this Senior Social Media Account Executive hits the Colorado slopes. I’ll be trading in my iPhone for a pair of skis when I head to the winter wonderland of Colorado for a...
Is “Pulling Your Ad” the New Super Bowl Ad?
Not shy to taking risks, GoDaddy has again sparked controversy and buzz surrounding their Super Bowl ad for 2015; however, this year, the buzz and controversy arrived before warm-ups for the game...
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