The Whiteboard Blog

Are you maximizing your brand’s full social media potential? Increasing brand awareness is more than a few brilliant tweets and Facebook posts. These days, the likes and retweets mean nothing if you...

Ah social media, there’s no doubt that it’s made a tremendous impact on our culture and has been a defining factor for our generation. Look around you and you will find people of all ages scrolling,...

Videos can add a dynamic view into your business by giving insight into products or showcasing exclusive techniques. Know the best way to grill a steak? Want to show off your new clothing line?...

We work in an industry that is charged with the task of making brands and businesses stand out among massive amounts of clutter. Thinking outside the box is a must when it comes to PR and social...

It’s said that a summer’s body is made in the winter; however, if you are anything like me, then your winter was spent on the couch watching Netflix instead of running at the gym.  But, atlas,...

In the field of communication, we’re in the business of the human touch. From adding an approachable feel to a brand’s social platforms to connecting clients with the media, we recognize the value...

Last Friday the Integrate team took a break from the daily grind, turned our conference room into a theater and spent the day watching the Leadercast seminar conference. This all day TED-talk style...

So much of the work we do in the communications world surrounds working with clients (and our own business) to create a voice that ultimately establishes a brand identity. Once we create this voice,...

When I found out recently that many schools have removed the teaching of cursive from their core curriculum, I was blown away. I am aware that many people from my generation saw cursive as an...

Like most people, I have my good days and bad. But every once in a while you have one of those days that just takes everything out of you physically, mentally and sometimes emotionally....

One of my favorite parts of working on a new design is deciding what color scheme I want to go with. This has become second nature to me, but there was a time when I used to scroll through hundreds...

In the past year or so, there has been a noticeable shift in messaging and branding techniques used by communication and marketing professionals to capture the minds of a generation that is quickly...