November 4, 2020 By Integrate Agency

33 Tips to Maximize Your Social Media Activity for Each Platform

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Social media might be pitched as “FREE,” but we all know it’s really not. It’s now a necessary investment of time and money, too, if you decide to go that route. We want to provide advice that ensures you’re on the right track with your social media activity, including tips on the best content formats to publish to increase your chances of success.

Social Media Usage is Increasing More Than Ever

When the pandemic hit and quarantines set in, social media networks noticed some immediate shifts:

In other words, online activity in general (and video consumption specifically) has increased across nearly all platforms. Remember that as we go.

Effective E-mail Marketing Will Never Die

For Facebook

It’s the biggest platform, which means you need to go above and beyond the “best practices” so that you can set yourself apart from the competition. 

For Instagram

Even though it’s a Facebook property, there are some pronounced differences.

For LinkedIn

If you’re a B2B company, LinkedIn is most likely the first platform you should be investigating if you haven’t gotten started yet. LinkedIn offers some of the best targeting features of any social media platform, and success isn’t solely about your business page.

For Twitter

Twitter isn’t dead. It’s still used as a news feed by many. It just hasn’t seen the growth that some of the other platforms have seen.

For the Rest

Social media Isn’t Just Facebook, Instagram, LinkedIn, Twitter, and TikTok. Other platforms may make sense for you — if that’s where your audience is. I mentioned local sites earlier, that’s just one set of examples.

Pinterest

Pinterest has been around forever, so it seems like it’s often forgotten.

Reddit

There is literally a Reddit for everything, which means conversations about your industry are happening there.

YouTube

Some of the liveliest conversations happening right now are on YouTube.

You Can’t Sit Still in Social Media

The vacancy by some advertisers on social media has created opportunities for others to find success at lower costs. If you reduced your budgets during the pandemic, the brands that remained took advantage of the opportunities and created smart campaigns are thriving in the void you created. The tips we’ve shared in this post will put your brand on-track and pointed toward sustainable success.

Talk to the experts at Integrate Agency for insights into how you can take your social media efforts to the next level as your business prepares for 2021.