Integrate Explores the Newest Real Estate Technology Trends with RECA

Since our founding in 2009, Integrate Agency has helped numerous real estate companies in Houston, Austin, and across Texas grow their businesses. We’ve strengthened their brand awareness, created buzz about new developments, repositioned historic developments and more. So, it made perfect sense for the Real Estate Council of Austin (RECA) to invite our Director of Sales, Emily Cisek , to moderate a panel on the Austin real estate industry’s technology boom at their annual Exchange Conference.

As one of the event’s “Hot Topic Breakout Sessions,” Ms. Cisek sat down with four expert panelists:

The resulting talk crackled with energy, as the participants discussed the latest tech that’s making commercial development and construction easier and more efficient than ever. They also addressed many of the crucial consumer concerns about data, privacy and user experience that could stem from how this technology is implemented.

These experts were very excited to talk about the present and future of the wider real estate industry, specifically in regard to how their plans to implement cutting-edge technology at their companies.

For John Orfield, the possibilities of augmented reality in the design process are endless. With 3D design at their fingertips, designers and architects can make decisions faster, clients can be more engaged, and the process immediately becomes 10 times more collaborative.

Cameras and drones will lead the way in the construction process of the future, according to both Tristan Garner and Danny Harrington. Through camera technology, Garner stated that project managers and general contractors can know anything from when a wall has been poured, an item or worker onsite has fallen, or when contractors have arrived for onsite meetings. Using drone management, Harrington boasted of the ability to eliminate the hard-to-schedule site visits and inspections. Instead of negotiating the calendars of multiple stakeholders, mapping, inspections, and site visits can instead be accomplished through meticulous footage and thermal recordings.

These futuristic uses of technology in real estate and commercial developments sound incredible, so why isn’t this already our reality? Cisek dug deeper into the setbacks and natural challenges that come with the real estate industry in general and Austin in particular.

For starters, the introduction of drones and camera technology brings up important questions about privacy, property lines, and public spaces that are on everyone’s mind. To whit – What WILL the neighbors think?

Similarly, Montgomery touched on tech adoption as a struggle, but for different reasons. With parking garages, you work with different types of customers every day: mobile-friendly, visiting for a few days, scheduled parking, a quick drop off and more. Whether someone interacts with your garage once a day or only once in their lifetime, adopting a single mobile payment method may not be the most convenient touchpoint for everyone who interacts with your technology.

Both of these challenges dredge up the two biggest concerns regularly voiced by the public: Where is all of this data stored – and are you selling it to someone else?

After discussing the bright future of real technology trends and the accompanying challenges, we discussed the solutions and arguments our experts have developed when leveraging marketing and public relations.

Drones and augmented reality are beloved by the tech-savvy of Austin, so they have easily translated by Harrington and Orfield’s companies. Their marketing efforts have captured content across the city and used it to demonstrate their feasibility in commercial development projects. Having a polished product a client can see right away – whether a project is finished or not – can create a strong and trusting brand-identity. Orfield also noted that it didn’t hurt in the recruitment process for new talent, either!

Montgomery mentioned how mobile apps and experiences have created valuable touchpoints for Premium Parking. These enhancements include refined and clear messaging of payment methods and even mobile reminders of the floor where you parked your car. And haven’t we all been there?

The session ended with a buzzing Q&A of eager industry folks ready to take the next step in innovating and marketing their businesses. As we walked out of the room, we overheard conversations ranging from logical implementation and privacy politics to basic strategies on how to compete in their rapidly growing industry.

Is your business ready to grow, say something, or improve its online presence? Whether you’re a real estate firm, mortgage broker, or construction company, Integrate stands ready to help you find fresh success. Specializing in public relations and digital marketing for commercial real estate companies, our experts can tailor solutions that solve your problems and help you compete in a crowded market. We’ve helped new commercial developments establish themselves and older facilities reposition themselves to attract new tech companies.

Set yourself apart from the pack! Talk to Integrate today.

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