As Houstonians, we thought we may have been biased by thinking that Houston has the best cultural, culinary and art scenes, but it seems that people from across the country agree! Our fair city has already received an abundance of national attention in 2013 and it has been topping “best of” lists, including a number 7 spot in the New York Times’ “46 Places to Go in 2013.” It seems that as the year progresses, the city’s popularity will only continue to increase.
On Monday, February 11th, the Greater Houston Convention & Visitors Bureau launched a new campaign to rebrand the city that asks, “What is Houston?” at the new charity bar, OKRA. The question serves as an invitation for people around the country to explore the exceptional food, culture and entertainment that H-Town offers. According to Holly Clapham, vice president of marketing for the Convention & Visitors Bureau, the goal of the campaign is to rebrand the city so that Houston becomes higher on the list for business meetings and leisure travel. “There are many wonderful things about this city, but when it comes to general awareness, it’s the city’s cultural, culinary and art scenes that are what sets it apart,” Clapham said.
This weekend’s NBA All-Star Game and surrounding events will only make the spotlight on Houston even brighter. The best players from the NBA will be in the city, as well as legends such as Michael Jordan. Additionally, celebrities and performers, including Ke$ha, Ne-Yo and Alicia Keys, will spend their weekends in Houston to be part of the All-Star festivities. 2Chainz, Drake and Trinidad James are hosting a party at Drink Houston while Scarface, T.I., Gucci Mane, Rick Ross, Slim Thug and Chris Brown are hosting three nights of celebrations at Club ISIS. Shaquille O’Neal is presenting his “All-Star Takeover” at the Marque on Saturday night, an event that is sure to bring in quite the crowd!
Immediately after the All-Star festivities end, the Houston Livestock Show and Rodeo will begin. As the world’s largest livestock show, the three-week rodeo will attract cowboys and girls alike to the Bayou City. We feel certain that these events will help make the city known and help people the answer the Greater Houston Convention & Visitor Bureau’s question of “What is Houston?”
Big things are happening in Houston, and we’re all thrilled to be part of it. Which upcoming event are you most looking forward to in the city? Let us know on our Facebook page!