November 24, 2014 By integrate


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The last time I was in a wedding, I was four, and went kicking and screaming down the aisle as a flower girl. I think it’s safe to say my bridesmaid debut last weekend went a bit better.

Luckily, back in the ‘90s when I was a flower girl, there was no social media to document my ceremonial tantrum, but for my brother’s wedding this weekend, social media was there to capture every flower, smile and dance move, to be revisited at the search of a hashtag

The second someone gets engaged, there is a friend or relative that has thought up a clever name combination or play on words that seems to fit the bride and groom perfectly. Hashtags have totally changed the way couples document their engagement and wedding, from the dress shopping to “I do.” Personally, my hashtags are used more for humor than for utility, and while I recognize the value of hashtags for businesses to gather photos and conversations and for sharing experiences, I never quite realized the effectiveness of them on a more personal level.

People have known about, and used, hashtags for a while now and we are always reading about brands who mistakenly use an inappropriate or irrelevant hashtag to join in on a conversation, like Domino’s Pizza’s incorrect use of #whyileft, which was being used to bring awareness to domestic violence.

At Integrate, we frequently use hashtags to promote events, partnerships and campaigns, and to engage followers in conversation. Most recently, we have used #Raceto100 and #DitchandDonate for Komen Houston, and #CelebrateIntegrate to track the photos taken at our office party. For each of these hashtags, we researched existing occurrences of the term in order to avoid a situation like the one Dominos found itself in.

Hashtags have become a part of the everyday, with skits about them on Saturday Night Live, and even a hashtag diamond ring. As often as I had used them for clients, events and in jest, I really hadn’t thought about the utility of a hashtag for a personal milestone, like a wedding.

With potentially hundreds of guests, friends and families congratulating and celebrating with you on the big day, and everyone taking their own set of photos, a hashtag can bring all of these pictures together to make sure you don’t miss a snapshot, creating your very own virtual photo album. And with each couple having a different set of names, the likelihood of duplicating hashtags is very low.

With the help of hashtags, my brother and my new sister-in-law are able to track all of those pictures their guests took, and you never know where your favorite picture will come from!

Written By Allison Huseman