April 1, 2015 By integrate

Dealing with Stress in the PR Industry

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Keeping calm in times of stress is difficult. As professionals in the public relations industry, we understand the pressure that comes with juggling multiple projects and tight deadlines in a fast-paced, ever-evolving environment.  For many of us, we work better and thrive in that type of environment. We won’t say that managing a high-stress and fast-pace job comes naturally to everyone, but there are ways to manage it if you really love what you do. As an almost college-graduate, I’ve had many opportunities to test different methods of staying calm in stressful situations. Most of which have helped me and I’m sure will help you as you further your career in the communications world!

First things first, get organized.

I can’t say this enough, but the organization will always be key in times of high stress. At Integrate, we love to-do lists. We know how to get the job done well and we owe that success to our organizational methods. So you may ask, how do we keep track of tasks when we have multiple deadlines for various clients, all of which are marked as top priority? Our favorite software to use is Evernote. Evernote is useful for several things, but ultimately we use it to keep track of our “to-dos” for each week. It’s convenient that they also have a checkbox feature that allows you to check an assignment off once it’s complete, which also offers a great sense of accomplishment. The “Notebooks” feature allows teams to share combine lists, so each team member knows the status on each task on all client projects. As an intern, it’s helped me know what my to-do’s are ahead of time and I’m able to prioritize larger assignments so I won’t feel overwhelmed and stuck with multiple big assignments during crunch time.

Stay Active

Not that I’m an expert in this department, but staying active is a well-known stress reliever. Yoga, Pilates, barre, or even just walking are some of the many activities you can do around Houston. Feeling the stress in the morning? Think about taking a “gym lunch.” Get out of your office and take a walk around the block, smell the fresh air and let your body breath. Some of us at Integrate have even made commitments outside of the office to live a balanced life through yoga! Jenny, our account manager, took the 40-Day Yoga Challenge last month! For 40 days this PR (and yoga) rockstar took time out of her mornings and evenings to fully commit to this challenge and, sure enough, reaped the benefits of this commitment. It was admirable and truly inspiring to those who may be seeking overall wellness rather than just physical fitness. She can tell you more about her yogi experience, just shoot her a tweet!

What’s your Perspective?

Finally, take things into perspective. It’s natural to sometimes make a bigger deal of things in times of crisis; however, we need to understand that some things can’t be helped and you are not a super-human. Ask yourself, “Is me worrying about this right now that big of a deal?” Put yourself in a liberating state-of-mind and consider that your problem is just one of billions in this world, so is the stress worth the trouble? Probably not. Also keep in mind that you can’t do everything. It’s OK to not do it all, but that doesn’t mean you should stop pushing yourself to do the best in what you do. Train your mind to see the good in every situation. Not only will this relieve stress from not feeling fulfilled, but you’ll also feel more confident in your work performance.

As I mentioned before, a well-balanced life is not just for outside the job; take those tips and apply them to your work life. It happens to the best of us when we forget to prioritize a variety of assignments and we end up with a lot more small assignments than first anticipated. Before you dig yourself into a deeper hole, communicate it to your supervisor and ask for an extension or maybe even some help from your colleagues. They will be more than understandable because more often than not, they’ve gone through this before. Always remember that a mistake isn’t a mistake if it’s a lesson learned.

What’s your biggest challenge when dealing with work stress? How do you cope with it? Show us your stress-relief methods by tagging us on our Instagram!

Written By Nancy Gutierrez