Dazzling Success on Twitter

Here at Integrate, we specialize in utilizing the various burgeoning social media platforms to expand our clients’ reach, and our most recent activation with Brian Gavin Diamonds stands as a perfect example of how we create partnerships and expand audiences, all from behind the computer.

Using Twitter as a forum for conversation is a highly effective tool, and is something that our team has been quick at integrating into our clients’ strategies. Most recently, we launched a Twitter Chat for the client we so lovingly call BGD, in partnership with Whole Heart & Home, a lifestyle blog that organically shared some of BGD’s content last fall. Our team recognized the reach that Amy Jones (the voice behind WH&H) had, and reached out to create a working partnership between her blog and Brian Gavin Diamonds. After seeing the success of the recent #WHHBaby Twitter Chat she held, we reached out and presented the idea for a BGD Twitter Chat that would engage both brands and offer those who participated a chance to win two $100 gift cards and 4 jewelry rolls from Brian Gavin Diamonds.

The goal of the chat was to raise brand awareness through a partnership with a company that had an audience with similar interests, but that was unique to our client, and to increase traffic to the Brian Gavin Diamonds website. Additionally, Integrate wanted to position Brian as a thought leader in the luxury jewelry sphere, which was executed through the content of the chat.