With new trends in digital marketing, there are endless opportunities to spend advertising dollars on digital marketing. Business professionals are looking for ways to invest in digital ad buys, ad retargeting and paid social media campaigns...
With the membership economy growing more than ever in the last couple of years, there are few things more important than implementing a recurring revenue strategy into your business plan. Recurring revenue models not only give greater foresight into annuity cash flows as opposed to...
According to the National Retail Federation, 2018 retail industry sales grew between 3.8 and 4.4 since 2017. With social media reach on the climb, and experts keeping tabs on the constant state of change, consumers are confident as ever in making purchase decisions from businesses with...
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not...
Using marketing metrics to measure your campaigns is a great way to find out whether your marketing tactics are effective. There’s a wide range of statistics available for measuring the success of each campaign, but the best information comes when you dig deeper into the data.
When marketers publish content or buy ads from Google or Facebook for their clients, what is it that we're trying to accomplish? Well simply put - we're trying to drive traffic to your website, where they can convert from a lead to a customer. "It’s quantifiable...
On Monday June 25th, Texas Hill Country Wineries hosted their first annual Golf Tournament. BriteIdea Marketing was there not only as a hole sponsor the day of the event but on their journey to promote the ticket sales and event promotion in...
The social media landscape changes so rapidly that social media managers must study the trends every week – and sometimes every day – to keep up. The second half of the year is no exception. In the last few years, social media platforms...
With so many people cruising the Internet on their mobile devices, businesses can’t afford to miss out on these opportunities to draw more web traffic. Not only does it mean having a mobile-friendly website and ensuring it is optimized with keywords, but it also means...
The end of the year means many things to many people, but for marketing professionals, it often means looking to the year ahead. Laying the foundation for a successful year begins early, especially when it comes to a promotion calendar...
With Black Friday and Cyber Monday just around the corner, retailers are scrambling to find ways to boost sales this season. While many businesses turn to traditional advertising, it’s vital in this day and age not to overlook social media...
It doesn't come as a shock to most that the world of Social Media has become a pay-to-play space. Organic reach and engagement has seen a plummet since 2014 due to two main reasons; First, there's simply too much content being published...