How to Launch a New Product the Right Way
If you are working on the next big thing, then you need an equally remarkable launch plan! Don’t make the…
How to Create Landing Pages that Convert Customers
How many times has this scenario happened to you? You launched a digital ad campaign with a deal that customers…
5 Digital Marketing Trends You Need to Check Out Right Now
Digital marketing is a constantly changing game with the following goals in mind: to delight, engage and convert customers. The…
How to Create Highly Watchable Video Advertisements
Over the last several years, we have seen a rise in video as one of the most engaging content formats…
Inbound Marketing 101
Inbound marketing might seem like a magic trick that pulls leads out of a hat for your business. Instead,…
Search Engine Marketing (SEM) 101
Search Engine Marketing (SEM) is one of the most effective ways to grow your business and reach new customers…
Google Ads: The Basics
Just like building a perfectly optimized post-click landing page, there is a science and artistry to creating high-converting, low…
You’ve Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy
We mentioned that social media brand influencers have become the most powerful way to build influence and grow a business. Usually an internet icon, brand influencers command the attention of upwards of 5 million - 30 million followers.
Tips for Creating an Annual Promotional Calendar
The end of the year means many things to many people, but for marketing professionals, it often means looking to the year ahead. Laying the foundation for a successful year begins early, especially when it comes to the promotion calendar.
Marketing Budget Planning for 2020
Q4 is here, and that means it is time to start your marketing budget planning for 2020. While a…
Google’s Discover Feed ads
Cha-cha-cha-changes: How Google’s Discover Feed Campaigns Can Drive Consumers to Your Brand Google’s Marketing Live event has come and…
Creative Digital Marketing Tips for Customer Retention and Business Promotion
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off...