How Your Business Can Enact Meaningful Change This Earth Day and Beyond
April 22 is Earth Day, and it couldn’t come at a more important time in our society! The business world…
How to Launch a New Product the Right Way
If you are working on the next big thing, then you need an equally remarkable launch plan! Don’t make the…
Marketing Helping Austin Restaurants
We understand the impact these times have brought to restaurants and small businesses in our Austin community. While we…
You’ve Found a Brand Influencer, Now What? 3-Steps to an Influential Influencer Strategy
We mentioned that social media brand influencers have become the most powerful way to build influence and grow a business. Usually an internet icon, brand influencers command the attention of upwards of 5 million - 30 million followers.
Marketing Budget Planning for 2020
Q4 is here, and that means it is time to start your marketing budget planning for 2020. While a…
How to Strategize an Annual Marketing Budget
With new trends in digital marketing, there are endless opportunities to spend advertising dollars on digital marketing. Business professionals are looking for ways to invest in digital ad buys, ad retargeting and paid social media campaigns...
Creative Digital Marketing Tips for Customer Retention and Business Promotion
According to Big Commerce, 51% of Americans prefer to shop online, and 96% of anyone who has shopped, ever, has made an online purchase. Those numbers are too big to ignore! So how do you capitalize off...
Illustrate your Team’s Contribution with Focused Metrics
From the water cooler to the boardroom, marketing professionals everywhere are talking about how to measure their efforts more effectively. Studying the metrics of digital marketing campaigns can be challenging, especially if you’re not...
Use the Best Metrics to Elevate your Social Media Campaigns
Businesses often struggle to understand how effective social media really is for the brand. How do you know when a social media campaign is working? To determine the success of your social media efforts, measurement and analytics are key. Keep...
Improve local SEO on mobile devices
With so many people cruising the Internet on their mobile devices, businesses can’t afford to miss out on these opportunities to draw more web traffic. Not only does it mean having a mobile-friendly website and ensuring it is optimized with keywords, but it also means...
Mapping keywords to guide the customer journey
Search Engine Optimization (SEO) means different things to different people. To some who are just starting to optimize a website, it can be a daunting and complicated task. To others who are leading the pack in digital marketing, SEO is their secret...
Tips for Redesigning your Website in 2018
When it comes to attracting new customers and keeping existing customers engaged, your website plays a vital role. In the digital realm, it may handle everything from making sales and capturing email subscribers, to relaying the number of your...