March 29, 2016 By integrate

Integrate Agency & Crime Stoppers Houston

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Integrate’s clients are as diverse as our growing team and the skills each member brings to the table. From the business-to-business industry to retail and fitness to non-profit organizations, and everything in between, our clients trust us to communicate their messages and missions through a variety of tactics. Our Integrate name is true to everything we do – we believe wholeheartedly in an integrated approach and pull from our vast toolbox to meet the needs of our clients.

Crime Stoppers Houston, Houston’s only non-profit organization that is dedicated to public safety, came to the Integrate team with the ultimate goal of creating true, cohesive branding. While the organization has used the same recognizable logo, featuring a red telephone and its name, since inception, its website, marketing collateral and capital campaign designs were all a bit disjointed. The Crime Stoppers team turned to Integrate to create one cohesive brand, that would enable Houstonians to recognize Crime Stoppers through its new visual identity, while also attracting a broader audience.

Because Crime Stoppers has such an amazing wealth of talent internally, Integrate’s job was to not only create a set of brand guidelines, and rebrand much of the organization’s current marketing collateral, but to create template options, that would be easy to replicate and edit, so that the organization’s graphic design volunteer could efficiently recreate similar collateral moving forward.

Brand guidelines included proper usage and creation of logos, fonts, colors, photography, iconography (which became a larger portion of their new brand identity), graphics and program logos. After the Crime Stoppers team approved these new and improved guidelines, our marketing team went to work to implement the organization’s new brand within several dozen documents and marketing materials. A few of our favorite before and after shots can be found below:

Our team absolutely loved building off of the organization’s already amazing website, to create an aesthetically-pleasing identity for Crime Stoppers that certainly stuck! Since this initiative last year, Integrate has since created several of the organization’s event-related collateral.

Additionally, thanks to our amazing working relationship with the team, our next project with the organization recently kicked off, as we begin to build a Consulting Playbook for the team. We’re already having a ball creating a fully-integrated marketing playbook for the Crime Stoppers team, with the ultimate goal of enabling their Communications rockstars to effectively implement campaigns that will ramp up individual giving.

Speaking of, head this way if you want to donate to the AMAZING non-profit and the work that Crime Stoppers does to keep Houston (that’s all of us, folks) safe, every day.