The Best AI Writing Software For Marketers

Writing highly-optimized content can be both time-consuming and costly. But we know that content creation is essential to both adding value to your brand and creating more growth. Many businesses are finding it valuable to seek out AI writing software in order to save time without sacrificing quality.

AI writing software has captured the attention of many brands due to its ability to continuously generate original content for social media channels and overall marketing campaigns. While it may not replace a copywriter, it is a highly effective tool to guide and help you if you’re having a hard time figuring out where to start, are a content-creating novice, or if English isn’t your first language. 

Here is our list of the best AI writing software to help you create more engaging and polished content.

Jasper (formally known as Jarvis) is one of the most powerful AI writing tools on the market. The company prides itself on having consulted with the world’s best SEO and marketing experts, having over 50 templates for content creation, as well as being able to read and write in over 25 languages. 

It’s also optimized to work for many different types of writing, including articles, blog posts, creative writing, documents, and even video uploads. You can expect to finish your content drafts about 2 – 5 times faster, according to the company’s website. The Basic plan, ideal for short copy, costs $29 per month, and the Boss Mode plan, intended for long-form content, clocks in at $59 monthly. Compared to the cost of a contractor or in-house content creator, Jasper is a steal.

While creating content, it can be easy to find yourself staring at a blank page – the dreaded writer’s block. Rytr’s mission is to create a user-accessible interface that contains an SEO analyzer, plugins for sites like WordPress, over 30 language options, and over 20 voice and tone settings.

Rytr also opts for scientific copywriting formulas – such as AIDA (Attention, Interest, Desire, and Action) and PAS (Problem, Agitate, Solve) to provide the best possible output that requires little to no editing on your part. Best of all, Rytr offers a free version for their most basic plan, as well as an affordable premium plan that starts at $29 per month, which includes a dedicated account manager.

For highly-automated, quickly-produced content, AI Writer can be an incredibly beneficial tool.

AI Writer can generate articles in two minutes, which can greatly benefit deadline-facing content creators. Additionally, it provides citations that can be manually verified, ensuring you’re creating accurate and trustworthy content.

You also have use of the text-rewording option, which is great for repurposing existing content. This function facilitates the writing process, but is not a substitute for writing itself. There are three pricing options for AI Writer, from the most basic, at $19 per month, to the Standard, at $49 per month, to custom plans for larger businesses whose needs aren’t met by the above options.

WriteSonic is an excellent choice for digital agencies and e-commerce brands, as it is incredibly versatile. Whether you’re drafting ads, product descriptions, landing pages, or email copy, you can expect great content creation from WriteSonic. This software uses GPT-3, a language model that learns how to produce the most human-like text through a trained algorithm. 

The AI behind WriteSonic is constantly updated to reflect search ranking and SEO trends, and best of all, once you’ve entered a description of the content needed, the app will generate twelve different versions, allowing you to pick the one that best suits your needs. WriteSonic also has many different tiered pricing options, from Basic, at $15 per month; to Starter, for small businesses, at $95 per month; to Agency, for large-scale copywriting, at $195 per month.

Although Grammarly isn’t a complete AI writing tool, it deserves a place on this list as one of the most advanced AI writing assistants. Grammarly offers much more than just spelling and grammar checks. You can expect to get features such as a plagiarism checker, a content quality score, and seamless integration on most business apps. 

Additionally, Grammarly comes with a user-friendly browser plugin that offers suggestions while you’re composing an email or crafting content in a Google Doc. It’s also optimized for both desktop and mobile use, allowing you to take Grammarly with you on-the-go. You can choose Grammarly’s free monthly plan or subscribe to the business plan for multiple users at $12.50 per month.

Whether you’re looking to create great quality content, or just to improve existing content, the above tools can help you get there. We recommend viewing AI writing software as an assisting guide, and not as a replacement for the intuition and empathy only human writers can bring to bear on your content.