The Integrate Public Relations team is always looking for new, innovative ways to promote our clients and constantly keep them top-of-mind for Houstonians. IPR recently invested in a GoPro as a way to show our audiences events from a client’s point of view.
The GoPro is a small camera that can be attached to a headpiece that allows the wearer to get up close and personal with what they are filming, which is, essentially, exactly what they are looking at. The GoPro gives viewers a truly first-hand experience of what the person filming is seeing. You may recognize GoPro footage from extreme sports like snowboarding, sky diving and hang gliding.
This technique will be used in the coming weeks as Jonathan’s the Rub uses the camera to show its customers “life behind the lines” as Chef Jonathan with Jonathan’s the Rub prepares meals and directs his highly trained staff.
Like any tech-loving group of ladies would have done, the IPR team decided to try out the GoPro before handing it over to Jonathan’s the Rub to make sure everything worked properly. This week, Kaitlyn wore the GoPro while putting together Julia’s new office chair.
At the end of her chair building adventure, the video footage was used to create a time-lapse video, which is a technique where the frequency and speed of the film can be manipulated to make the video play at a faster or slower pace. This format is becoming more popular, especially with younger audiences.
We are proud to say that time-lapse is now one of our capabilities. Using the GoPro to create unique, fun videos and our knowledge of how to create time-lapse videos allows us to present our clients in an inventive way.