When your job is being on social media 24/7 to pick up on trending stories, breaking news and the latest social media craze, it’s no surprise that the #ALSIceBucketChallenge caught the attention of the Integrate office. People from all walks of life, including everyone from celebrities to your neighbors down the street, were creating home videos of themselves dumping ice water over their heads. But, why?! For ALS, aka Amyotrophic Lateral Sclerosis aka Lou Gherig’s disease, of course. Instead of raising awareness the old fashioned way, the ALS Association created an organic, viral social media sensation that not only entertained people, gave them an easy and fun way to show support, but also hugely succeeded in raising awareness and money for disease that is not commonly known. And we’re not talking just a few extra dollars. The Ice Bucket Challenge has now raised $15.6 million for ALS, this summer alone. Last year during this same time, they had only raised $1.8 million. That’s a lot of money and a lot of new supporters, donors and free spokespeople.
The truly amazing thing about this campaign is that people are actually embracing it with open arms (or full buckets, I should say). If you asked me to dump a bucket of ice on my head a month ago, I would have said, “no, are you nuts?” But by tying this crazy act to something larger and more powerful, I didn’t even think twice about clearing out the ice cooler at the gas station next door. Not only have I jumped on a huge nation-wide trend, but I know I’m making a difference by sharing a story, encouraging donations, and speaking out about a larger issue that deserves some attention.
From kids, to parents, news anchors, business owners and A-list celebrities, people are embracing this humbling feat of dumping ice, cold water all over themselves and I’m proud to say I completed the challenge right along with them!
At Integrate the challenge started with our President and Founder, Allie, who then challenged the entire team! We took that opportunity to throw the love to some of our clients. Jonathan and Sam Levine from Jonathan’s The Rub, Levi Goode from Goode Company Restaurants and Lisa Pounds and Lauren Yapundich from Green Plate Foods all rose to the occasion and got drenched for ALS.
Despite the fact that the challenge has been going on for almost a month, the momentum hasn’t stopped yet. If you’re one of the few people who haven’t jumped on the bandwagon, consider yourself challenged! Cheers to supporting great causes and beating the summer heat!
Written by: Ashley Tucker