Ten years ago, if a sudden urge came upon you to watch a video of an affable chump slipping on a buttered floor you would be out of luck. Thankfully, in the great year of 2005 we were introduced to the web wonder that is YouTube. Founded by 3 early employees of PayPal, the service is now the 3rd most visited site on the Internet.
- The first video was uploaded at 8:27PM on Saturday April 23rd, 2005 and features one of YouTube’s three founders, Jawed Karim at the San Diego Zoo.
- As of Wednesday, October 29,2011 , YouTube announced that 35 hours of content is uploaded to the site per minute. That’s 2,100 hours every 60 minutes, or 50, 400 hours uploaded each day.
- The 5 year anniversary of YouTube was celebrated on May 17, 2010 and YouTube reported that daily views to the site exceeded 2 billion content cravers per day.
- In 2007 YouTube consumed as much bandwidth as the entire Internet in 2000
- YouTube is the second biggest search engine used, second only to its owner, Google’s
YouTube has given us the ability to see each other in short, three-minute, clips. People have danced down the aisle to get married, quit their jobs and let their children bite each other. We’ve seen archived footage of great moments in history, replayed crazy moments in sports, and watched countless music videos.
It’s fun… and we waste a LOT of time on this site, but what does this mean from a PR perspective?
For all communication purposes, YouTube is a social site. While nearly 17 million people have connected their YouTube account to at least one social service, the ability to create, upload and share original content under an individual account provides yet another space with which to interact and engage with an audience. A resourceful professional can utilize the active YouTube community to spread their client’s message as well as creating a user-friendly experience with which to start a conversation with consumers.
Here are five tips to get your business started with a YouTube strategy:
- By using a customized channel, a company can reinforce their branding and use the subscriber list as a way to connect with their consumers
- Linking to a YouTube Channel is a great way to save on bandwidth from a streaming video on a company site
- Allow consumers a chance to see the true background of the company: archive experiences and achievements by uploading videos of a project, presentation or client event or add authenticity to by introducing your company’s staff or workers
- Add company contact information – brand, phone number, emails, etc – to the end of videos to reinforce your presence
- YouTube Insights provides key analytical information to show you demographic profiles of your viewers, the amount of traffic generated and other useful information for marketers
It is apparent from the 10 facts presented, that the practice of incorporating YouTube tactics would expand the depth of a brand’s communication strategy by giving further insights and interaction opportunities. With the increase of consumer access via mobile device, the opportunities to engage with a consumer grow by the minute. The best part about YouTube – it’s free! So get those cameras rolling, and post some content that will get people talking.